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Jamba Juice undertook the effort specifically to educate its customers on cancer prevention and the benefits of consuming five or more servings of fruits and vegetables a day, and to promote Jamba Juice smoothies as a delicious way to help reach 5-A-Day goals.
"We are thrilled to have reached so many people last week through this effort," said Jamba Juice founder Kirk Perron. " The amount of money raised is an indication of how passionate people are about helping to fight cancer - it was a gratifying experience for the entire Jamba Juice team."
In each city across the country on alternate days from April 16th to the 20th, Jamba Juice opened its doors to all takers and gave each person a free 24-oz. smoothie of their choice. Customers were also given the opportunity to donate to the American Cancer Society, whose volunteers were on hand to accept the funds and answer questions about the programs that will benefit from the proceeds.
"The American Cancer Society depends on the generous support of individuals and businesses across the country," said H. Fred Mickelson, national volunteer chairman for the American Cancer Society's Board of Directors. "Support like Jamba Juice's, coupled with the tireless efforts of Society volunteers and staff, keep the flame of hope alive for many cancer patients and their loved ones."