Two well-known restaurant and retail brand consultancies—King-Casey and Envirosell—have joined forces to create “MenuBoard PRO,” an innovative process that uses proven research methodologies to re-engineer menuboard strategies and designs to achieve tangible business results. Specifically, it offers research, consulting and design services to optimize the customer experience around menuboard issues.

King-Casey principal Tom Cook says: “The beauty of this data-driven solution is that it is based on methodologies that our firms have proven in the field over the years.  In the case of our firm, it represents more than 30 years of helping QSR and Fast Casual brands increase sales and profits by applying ‘The Seven Absolutes of Menuboard Optimization.’  We have worked with Paco Underhill and his Envirosell team for many years on clients such as Subway, KFC, Taco Bell and the US Postal Service. We know that their “Mobile Eye-Tracking and behavioral research are a perfect complement to us.  I can safely say that nothing in the market comes close to MenuBoard PRO.”

Envirosell principal Paco Underhill says that: “Our firm has a single passion—to determine what makes customers tick by studying the way people shop in a store, whether bricks and mortar or online. Because that passion translates into business success, we have a 74 percent client retention rate. Partnering with King-Casey, our long-times associates, on this project is a logical step.” 

Founded in 1953, King-Casey is a pioneer in retail consulting, branding, and design.  Its proprietary Customer Operating Zone Improvement discipline (COZI) enables clients to optimize menuboards, store environments and customer zone communications. 

Envirosell, founded in 1986, is the leading research consultancy in the retail environment, integrating analysis of layout, merchandising and operations with shopper behavior and perceptions. The firm has studied restaurants, products, brands, stores, malls, airports, banks, hotels and services for Fortune 100 clients.