Kolaches are the new cool pastry, despite being an old-world favorite. The Kolache Factory is celebrating the new American holiday—National Kolache Day—on March 1, 2019, by giving away a free fruit kolache to every customer from open to close (6 a.m. – 2 p.m.) or while supplies last.

“This is our favorite day of the year,” says Kolache Factory COO Dawn Nielsen. “It’s our opportunity to say thank you to our loyal customers and introduce our traditional Czech pastry to new folks, so they too, will get hooked on the unique sweet pastry that hits the spot for breakfast or lunch with a variety of meat, cheese and fruit fillings.”

Here’s how to get your free kolache:

Walk into any Kolache Factory location and say “National Kolache Day” for a free fruit kolache. This festive offer is only good on Friday, March 1, 2019, so mark your calendars to start your day with a free fruit kolache. Due to expected high volume, please consider ordering ahead at kolachefactorytogo.com

Still don’t know what a kolache is? Here’s a recap:

Kolaches, pronounced koh-lah-chees, were born in Czechoslovakia centuries ago when a young girl nabbed some soft, sweet bread dough from her mom, added plums and tossed it in the oven. Her dad grabbed one for a snack and when he took a bite, the hot plum juice made him circle like a wheel in delight. The Czech word for wheel is “kola”—so the kolache was born. It became a tasty and beloved treat throughout Eastern Europe and arrived in America in the 1850’s when Czech settlers came to Texas. By the 1900’s, the Czech settlers were holding yearly celebrations to honor their beloved culinary treat—the kolache.

It didn’t take long for kolaches to get a Texan twist, so now the sweet pastries are filled with savory meats, cheeses and spices, perfect as an on-the-go snack for any meal or business meeting. Texas natives John and Jerri Banks took the Texanized-kolache coast-to-coast when they began franchising Kolache Factory. Now everyone can enjoy the old-world favorite that is putting the fun back into your morning pastry run.

Kolache Factory was founded in 1982 in Houston, Texas, by John and Jerri Banks.

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