Krispy Kreme Doughnut Corporation recognized Krispy Kreme Mexico and Krispy Kreme Philippines as its International Franchisees of the Year at its 2013 International Franchise Conference. The award recognizes the franchisees for continued excellence in customer service and product quality, leadership within the Krispy Kreme franchise community, and for growing the brand in their respective markets through innovative new product and marketing programs.

“We are excited to recognize our partners from Krispy Kreme Mexico and Krispy Kreme Philippines for their great work building the brand and strengthening connections in their markets over the past year,” says Jeff Welch, president of international. “There are many similarities between these two franchise groups, so it is not surprising that we recognize both for their strong contributions to the brand, their local communities, and the lives of their team members. Both groups are innovators and leaders within the Krispy Kreme franchise community and constantly strive to be leaders in operations, store design, marketing, and customer service.”

Krispy Kreme Mexico opened its first store in Interlomas, a suburb of Mexico City, in 2004.  The team operates more than 100 Krispy Kreme locations in cities throughout Mexico including Mexico City, Puebla, Cuernavaca, Monterrey, Leon, Guadalajara, Cancun, and Aguascalientes.

Krispy Kreme Philippines opened its first store at Fort Bonifacio High Street in Metro Manila in 2006. The team operates more than 40 locations in cities throughout the Philippines including Metro Manila, Alabang, Cebu, Quezon City, and Davao.

Since opening its first international location in 2001, Krispy Kreme has expanded to nearly 800 locations in 22 international markets across Latin America, Asia Pacific, the Middle East, India, and Europe.  The 2013 Krispy Kreme International Franchise Conference, led by Jeff Welch and his team, brought together Krispy Kreme franchise partners and executives from countries around the world to share best practices and information on new products, hospitality, marketing, and operations for the brand.

Denise Lee Yohn: QSR's Marketing Guru, Desserts, News, Krispy Kreme