Industry News | January 8, 2016

Krystal Catches Seafood Entrées

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A new year means new flavors at Krystal restaurants with a variety of seafood entrées featuring crispy, golden-fried shrimp. Krystal is offering Shrimp & Grits, Shrimp Po’ Boys and a Double-Dozen Shrimp Basket, all in partnership with King & Prince Seafood. The items are available now through February 21 or while supplies last.  The restaurant and seafood brands will also offer guests a chance to win a Family-Fun Getaway to the King and Prince Beach and Golf Resort in Golden Isles, Georgia, starting January 18.

“This is a time of year when we’re sick of cold weather and daydreaming about the beach,” says Heather Schlesinger, director of calendar programs and promotions for Krystal. “Shrimp is the perfect seafood to bring that coastal feeling to the table. We’re very excited to offer so many great products to our guests.”

The brand’s shrimp lineup also features recipes that are distinctly Southern—one of the hallmarks of the established Atlanta-based brand. “The Shrimp & Grits is a classic throughout the South, and we’ve added our own Krystal twist to make it a perfect snack or meal any time of day,” Schlesinger says.

The Family-Fun Getaway Sweepstakes is an equally Southern experience in which one grand prize winner will receive a three-night stay at the King and Prince Resort on St. Simons Island. The winning family will also enjoy a Shrimp Boat Tour adventure excursion, a cooking lesson with Chef Johnny Carino, $500 in spending money, and round-trip travel. “Our Family Getaway Sweepstakes is our way of sharing Southern hospitality with our valued guests,” Schlesinger says.

“We’re fortunate that King & Prince Seafood is sponsoring such a generous trip. It just goes to show their quality extends well beyond the tasty shrimp on our seasonal menu,” Schlesinger adds.

To enter the sweepstakes, guests simply need to visit the unique URL found on the Krystal website and Facebook page. Upon registration, guests will be invited to sign up for Club Krystal, the brand’s new loyalty platform to receive additional special offers, news, and more. After registration, guests will receive a sweepstakes entry for the grand prize and can also play the “Shrimp Spin & Win Game” for a chance to win one of 25 second-place prizes, $10 Krystal Gift Cards. Guests who share the sweepstakes on Twitter can earn bonus entries for additional chances to win the grand prize. All guests who register for the sweepstakes will receive a coupon for a free Shrimp Po’Boy sandwich with the purchase of any other regularly priced menu item at participating restaurants.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.


Good article for Captain D's newsletter. I like the connection to getting people to sign up for the loyalty program.

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