Industry News | October 30, 2014

La Madeleine Raises $250,000 for No Kid Hungry Campaign

La Madeleine Country French Café announced the results of fundraising efforts for the Share Our Strength No Kid Hungry campaign. The brand’s commitment to fight against childhood hunger generated more than $250,000 during the recent fundraising drive.

As part of the No Kid Hungry campaign, la Madeleine and its guests helped to raise funds to fight hunger through two donation sources. La Madeleine donated $1 from every cookie purchase. Plus, la Madeleine presented guests who made a $5 donation with coupons worth $20. The collaborative effort between la Madeleine’s 70-plus locations and their guests demonstrates the continual support given to the fight against childhood hunger. 

“Participating in Share Our Strength No Kid Hungry campaign is a gratifying experience year after year,” says John Cahill, chief operating officer for la Madeleine Country French Café. “At all levels of the company, from our restaurants to our corporate office, we are committed to fighting childhood hunger. It is amazing to see the difference that can be made when efforts are combined.”

Share Our Strength engages thousands of restaurants nationwide to help raise awareness around the issue of childhood hunger in the U.S., and to increase funds to support its No Kid Hungry campaign. More than 16 million children in America struggle with hunger. As a community ally, la Madeleine encouraged guests to join the cause and help the brand raise money.

Management and staff at the café bakeries showed heartfelt dedication to the cause during the campaign, helping build awareness and encouraging contributions from new and longtime guests. Each $1 raised helped to connect a child in need with up to 10 nutritious meals.

“Food is a precious commodity that many take for granted each and every day,” says Debbie Shore, Share Our Strength’s cofounder. “We are very grateful for all the restaurants that join in on our campaign. We are happy with the results generated this year and look forward to continuing our rewarding relationship with la Madeleine.”

To date, Share Our Strength’s No Kid Hungry campaign has resulted in more than 107 million meals for children.  

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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