la Madeleine has released a brand-new iOS and Android app complete with a revamped loyalty program, Bonjour Rewards, and digital ordering experience in partnership with loyalty software provider, Thanx. With the enhanced program, la Madeleine now benefits from upgraded digital experiences, streamlined for ease of use and optimized for conversion and data capture. These enhancements convert unfamiliar guests into recognized regulars through branded or tailored digital interactions, enhancing the brand’s understanding and fostering the growth of customer value.
“Fostering true loyalty ultimately comes down to understanding what people value most,” says la Madeleine COO Christine Johnson. “Our goal is to create an atmosphere that guests can call their own, and by partnering with Thanx, we are now able to actively engage with our guests on a new, individualized level.”
The brand, focused on serving approachable, French-cuisine in a fast casual format across North America, evolved ‘Bonjour Rewards’ in partnership with Thanx with the goal of bringing seamless daily experiences and rewards to their most loyal customers. Loyalty app perks include free lemon madeleine or butter croissant with sign up, free birthday bakery treat, touchless payment, easy ordering, surprise monthly rewards, and more.
‘Bonjour Rewards’ tiers range from Bonjour status to Crème de la Crème status, offering exciting perks like monthly surprise rewards, free freshly baked loaves of bread, purchase credits linked to individual accounts, and much more. Guests earn points for every dollar spent each time they make a purchase in-cafe, online or on the go. With each purchase, they can also unlock new reward tiers, which creates more rewards and perks for each guest.
“Thanx is delighted to join forces with la Madeleine to evolve their loyalty program that mirrors their company mission with personalized rewards. With surprise monthly gifts and specialty tiers, la Madeleine’s commitment to generously and consistently rewarding their guests truly sets them apart. As the brand continues growing, we are confident that this partnership will create a fresh era of guest experience,” says Zach Goldstein, Thanx Founder and CEO.
