Smithfield’s Chicken ‘N Bar-B-Q (SCNB) has announced the return of its annual football season promotion “It’s Just Not a Tailgate”–an annual campaign the brand promotes each fall celebrating one of the finest traditions in the South: the football game day tailgate.

Longtime fans of Smithfield’s Chicken ‘N Bar-B-Q know that “it’s just not a tailgate without the Bar-B-Q” and the company wants to reward fans for sharing their game day traditions that include Smithfield’s Chicken ‘N Bar-B-Q menu favorites.

Fans who snap a “bar-pic-q” at their football tailgate huddling up with the Smithfield’s Chicken ‘N Bar-B-Q Tailgate Special and email it to will score a complimentary $5 gift certificate (redeemable at all Smithfield’s locations) and a pair of S.C.N.B. Croakies.

For a highlight reel of fans that have already joined in on the promotion, visit

For tailgaters with even more enthusiasm for barbecue, Smithfield’s Chicken ‘N Bar-B-Q wants you to film your tailgate and prove why your tailgate should be named the standard against which all future tailgates will be judged.

Rules of the Game / Eligibility

1. All videos submitted must be 30-60 seconds long.

2. Dress in your team colors and game day gear.

3. Be sure to highlight your tailgate MVP (this is your SCNB Tailgate Special, if you have one!)

4. Is your tailgate missing the bar-b-q? Be sure to come up with an attractive trade offer to add SCNB to your roster!

5. Is your tailgate a game day tradition? Don’t forget to share your essentials for a great game plan!

6. Keep it a clean game, gentleman and ladies! Unsportsmanlike conduct is grounds for disqualification.

Marketing & Promotions, News, Smithfield's