LIME Fresh Mexican Grill, the South-Florida-born fast-casual Mexican restaurant concept, announced that its new location in South Beach is now open in the exact same location where the brand was originally launched in 2004. The 800-square-foot store is located at 1439 Alton Road in Miami Beach.  The new location is owned and operated by Left Field Holdings, LLC, a Miami-based franchisee which currently owns four LIME restaurants—South Beach, Downtown Dadeland, Doral and West Kendall. Left Field Holdings is also scheduled to open a new location in Midtown Miami in a few weeks, and in North Miami over the summer.

“I’m very honored and excited to bring the LIME brand back to its original location in South Beach,” says Grant Gussin, President of Left Field Holdings. “This is an incredibly unique opportunity and we cannot wait to recreate the magic that LIME experienced on Alton Road.  The question we are asked most frequently at all of my locations is ‘When is LIME coming back to the Beach?’ The answer, finally, is now.”

When it first opened its doors in 2004, LIME represented the vibrant and food-conscious culture of South Beach and quickly became a local favorite, with lines of hungry people vying for a taste of the Fresh Mex restaurant. As the brand expanded, LIME continued to maintain its neighborhood appeal with its engaging staff and fun, dynamic atmosphere. With ingredients sourced daily from local vendors, on-site preparation and a freshness that was unmatched, LIME set a new standard for the fast-casual Mexican segment.

To celebrate LIME’s return to South Beach, this new location will go back to its roots by offering the original 2004 menu and pricing for two weeks, the original uniforms worn by the restaurant staff, and images will adorn the restaurant commemorating the people and events that defined 2004. Guests will enjoy a journey back in time to when LIME was first launched—South Beach Born and Raised.

Nick Castaldo, Equity Partner and Chief Marketing Officer for LIME Fresh Mexican Grill, adds, “LIME was born in South Beach and we’re so enthusiastic about bringing our fresh food and high energy atmosphere back to the original location. The addition of this location supports our continued growth and commitment to the brand’s South Florida expansion.”

The South Beach location will be open Sunday through Thursday from 11 a.m. to 10 p.m. and Friday and Saturday from 11 a.m. to 11 p.m.  LIME Fresh South Beach will offer Mexican-inspired dishes made with quality ingredients, including non-GMO beans, all-white-meat chicken and fresh produce. Ingredients are sourced daily from local vendors and prepared without the use of microwaves or freezers. The menu will also feature homemade guacamole, queso dip, nachos, tacos, burritos, salads, soups and LIME’s award-winning margaritas.  Also featured is LIME’s signature Fresh Salsa Bar, offering a variety of homemade salsas prepared daily and an extensive selection of unique bottled hot sauces.

Fast Casual, News, Lime Fresh