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    Lion King Toys Return to McDonald's Happy Meals for First Time in 15 Years

  • Industry News July 16, 2019
    McDonald's
    Disney’s The Lion King opens in theaters this Friday, July 19.

    As beloved characters from Disney’s The Lion King return to the big screen in a whole new way on July 19, they’ll also be return to McDonald’s Happy Meals as featured toys for the first time in 15 years.

    Starting Tuesday, the chain is bringing The Lion King to life for fans around the country with exclusive toys and packaging inspired by the film at participating McDonald’s nationwide. For a limited time, while supplies last, each purchase of a Happy Meal will include one of 10 different toys representing characters from the movie, including Mufasa, Simba, Nala, Timon, Pumbaa and more. The toys have the capability to connect with one another, so fans can combine the pieces to re-create three separate iconic scenes from the film—the Pride Rock opening scene of Rafiki lifting up Simba, the grasslands scene where Simba sings “I Just Can’t Wait to Be King” and the log scene where Simba, Timon and Pumbaa belt out “Hakuna Matata.”

    McDonald’s is also continuing a summer-long giveaway in which families have a chance to win the ultimate memorable experience—a family trip for four to Walt Disney World Resort. From July 16—August 19 customers can instantly win the family trip by scanning codes on game pieces that come with each Disney’s The Lion King Happy Meal toy in the McDonald’s U.S. App. No purchase is necessary to enter, entrants must be a resident of the U.S. or D.C. and be 18 years or older to be eligible, registration is required, and official rules are available at MagicAtMcd.com. The codes also provide millions of opportunities for families to win Happy Meals or other food prizes through our app throughout the season.

    Disney’s The Lion King opens in theaters this Friday, July 19.

    At McDonald’s, Happy Meals offer balanced options like apple slices and 1 percent Low Fat Milk in the U.S. McDonald’s USA has served over 3.4 billion fruit, low-fat dairy and water items in Happy Meals since 2013. And, in 2018 alone, over 250 million sides of apple slices were served in the U.S.

    “We’ve been building a better Happy Meal that gives families more balanced options they can feel good about,” says Cindy Goody, McDonald’s Senior Director of Nutrition. “Our recent Global Progress Report on 2013 commitments highlights the results of our efforts, and we’re excited to work with Disney as we continue to promote fruit, low-fat dairy and water options.”

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.