Industry News | July 14, 2015

Lion's Choice Celebrates New Store With Ticket Giveaway

image used with permission.

Ellisville residents are now able to get a famous Lion’s Choice roast beef sandwich in their neighborhood. The Saint Louis-based quick-service chain, renowned for its thinly shaved roast beef sandwiches, recently opened its newest location in Ellisville, Missouri. On Friday, July 17, Lion's Choice will celebrate the opening by offering its Ellisville guests a chance to win Cardinals tickets and Lion’s Choice gift cards.

The new restaurant features a modern design with a brick and stone exterior encircling the Lion’s Choice seal. The location includes outdoor seating and a dual drive-thru for faster customer service. The store’s interior tables are custom built from reclaimed Missouri barn wood and feature USB charging ports for on-the-go customers.The new location also includes an updated sauce bar, allowing customers to choose from seven different sauces including favorites such as its famous horseradish sauce and au jus.

“For nearly 50 years the Lion’s Choice brand has built a loyal following by continuously providing high-quality, nutritious food through unmatched customer service.” says Mark Disper, president and CEO of Lion’s Choice. “We are excited to open our new store, which represents the future look of Lion’s Choice, while staying true to our roots of providing great-tasting food our customers have grown to love.”

This is the first Lion’s Choice store to open under the new ownership group, Saint Louis-based Millstone Capital Advisors and Black Rock Holdings, which purchased the restaurant chain from its original founders in September 2013. The company is looking to continue to grow the brand through new locations while gradually updating existing locations with the same design and features to match the Ellisville location.

From 10 a.m. to 5 p.m. Friday, July 17, Lion's Choice will distribute 50 $20 Lion’s Choice gift cards to randomly selected Ellisville customers throughout the day. Also, Lion’s Choice will give one lucky Ellisville dine-in guest four box seats to the July 25 Cardinals game against the Atlanta Braves. To celebrate the opening of the Ellisville location, all Lion’s Choice stores will give away a limited number of Lion’s Choice magnets July 17.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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