Little Caesars announced the promotion of long-time global marketing executive Edward Gleich to Chief Innovation Officer.
Gleich joined the company in 2011 in the lead marketing role. During his tenure, he expanded the brand into national media advertising, evolved the core menu with the launch of the DEEP!DEEP! Dish Pizza and the ExtraMostBestest pizza, added thin crust pizza to the menu, and promoted incredibly successful limited time offers, including the Bacon Wrapped DEEP!DEEP! Dish pizza and the cult-favorite Pretzel Crust pizza.
In this newly created position, Gleich will work cross-functionally to develop ideas and processes, strategically moving potential innovations from seed stage to implementation. He will evaluate changing business needs and allocate resources to continue pushing the brand and its unique offerings forward.
“During his seven years with Little Caesars, Ed has successfully led our global marketing function, contributing to strong sales and store level profit growth,” says Little Caesarsp and CEO David Scrivano. “With innovation at the forefront of the rapidly changing restaurant industry, I’m excited to see the results he’ll achieve over the next several years.”
The chain’s history of game-changing innovations includes:
- Pizza!Pizza!—Two great pizzas for one low price
- Hot-N-Ready—Pizza ready when you are—no need to wait or call ahead
- Pizza Portal Pickup—Order online and pick up your custom pizza from your personal heated self-service pickup station
“I couldn’t be more excited to build upon the company’s strong foundation of innovation pioneered by our founder Mike Ilitch,” says Gleich. “Little Caesars has always challenged itself to think differently to make customers’ lives easier. We have done just that for nearly 60 years, and I can’t wait to continue this worthwhile tradition.”
