Industry News | September 22, 2016 | QSR Exclusive Brief

Longtime McDonald’s Exec Named President at Dunkin’

David Hoffmann began his career with McDonald’s as a crew member while in high school . McDONALD’S

McDonald’s President of High Growth Markets David Hoffmann left the company after 22 years to join Dunkin’ Brands, the parent company of Dunkin’ Donuts and Baskin-Robbins.

Hoffmann will serve as president of Dunkin’ Donuts in US and Canada, and replaces Paul Twohig who is retiring and will stay with the company through the end of the first quarter 2017 to transition.

In his new position, Hoffmann will be responsible for Dunkin’ Donuts US and Canada operations and marketing, as well as global franchising and store development for both Dunkin’ Donuts and Baskin-Robbins.

According to an SEC filing, Hoffmann notified McDonald’s of his intention to resign from the company on September 16 and did not execute a non-compete agreement.

Joseph Erlinger, who serves as McDonald’s CFO of High Growth Markets, will now lead the brand’s High Growth Markets sector, according to the filing.

"Dave is a proven leader with a wealth of quick service restaurant and franchising experience, and a solid track record of delivering growth in a wide range of economic and competitive environments,” Nigel Travis, Dunkin’ Brands chairman and CEO, says in a statement. "His appointment also further solidifies our Leadership Team and supports our succession planning efforts as we work to position the company for long-term growth. We are delighted to welcome Dave to the Dunkin’ Brands team.”

Hoffmann began his career with McDonald’s as a crew member while in high school and later re-joined the company, after receiving an M.B.A., through its management training program.

After holding a series of field operations positions, Hoffmann moved to the corporate office where he held leadership positions in numerous functions including strategy and insights, development, training, operations, and supply chain.

Since 2008, when he was named vice president of strategy and franchising in Japan, Hoffmann has held general management positions covering international markets including the Asia Pacific, the Middle East and Africa, and most recently adding several European markets to his portfolio as president of high growth markets.

"I am honored to be joining Dunkin’ Brands at this exciting time in its growth trajectory,” Hoffmann says in a statement. “Dunkin’ Donuts is a great consumer brand and has tremendous development opportunities. I look forward to working with the leadership team, the community of franchisees and the brand’s talented employees to deliver on the strategic plans designed to drive Dunkin’ Donuts’ continued growth.”

By Alex Dixon

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