Main Squeeze Juice Co., a newcomer to the more than $5 billion juice market, is joining the fight against breast cancer.
Throughout the entire month of October, Main Squeeze Juice Co. will be donating a percentage of every Pitaya Bowl purchased at all of their locations to the American Cancer Society breast cancer initiatives. Main Squeeze supports one of their newest franchisees, Grant Navarre, who is currently serving as the Honorary Chair for the 2018 Real Men Wear Pink campaign.
“Most people know someone who has been affected by Breast Cancer, in fact many of our franchisees have friends and family who have battled the disease, giving us all an even deeper emotional resonance to get involved in the fight for awareness in any way we can,” adds Thomas Nieto, CEO of Main Squeeze.
The Pitaya Bowl was chosen because of its special connection to Breast Cancer Awareness month. According to studies, pitaya, also known as Dragon Fruit, may have a protective effect against breast cancer by helping to suppress the BRCA gene expression through its high antioxidant and anthocyanin properties.
Main Squeeze’s mission is to make healthy easier, and the company’s nutritionist-designed, superfood-centric menu does exactly that by offering a daily source of plant-based nutrition packed with natural and quick energy. The concept’s proprietary recipes feature chef-inspired cold-pressed juices and superfood smoothies, along with one-, two- and three-day juice cleanse programs, wellness shots, and acai bowls created from organic and wild-harvested acai berries from the Amazon rainforest in Northeast Brazil.
“A healthy life makes a happy life,” says Thomas Nieto, CEO of Main Squeeze. “We strongly believe in crafting a menu with something for everyone, and we pride ourselves in knowing that every menu item is geared towards making healthy and happy lifestyle decisions.”
With three locations open and operating in Metairie, La, Lake Charles, La, and Katy, Texas, Main Squeeze Juice Co. plans to open several more stores throughout the year. According to Nieto, the brand currently has nearly 40 additional franchisee- and corporate-owned locations in various stages of development, and is poised to become a household brand within the next few years.