Marco’s Pizza, one of the nation’s fastest-growing pizza brands, announces a development plan to bring four new locations to Boise, Idaho. This strategic move aims to fortify the brand’s footprint in the northwest region. The first two locations are slated to open in Caldwell and Kuna this June. Shortly to follow the initial two openings will be a third location in Meridian, which is expected to open by the end of summer. Site selection is currently underway for the fourth location.
The four new stores join one existing location in Idaho, on the western side of the state. After identifying Boise as a strong growth market, Marco’s Pizza envisions establishing up to 12 locations in the market.
“We are always intentional with each development decision,” says Gerardo Flores, Chief Development Officer of Marco’s Franchising, LLC. “In conducting a thorough market analysis, we’ve identified Boise to be a fast-growing city with strong demographics and an impressive labor market. We believe the corporate stores will find success in a market we have determined is primed for growth, especially when those stores will be combined with Marco’s commitment to the highest quality products and forward-thinking innovations.”
As Marco’s Pizza grows brand awareness throughout the state, there is vast greenspace available for both existing and aspiring multi-unit franchisees looking to grab a piece of the $46B pizza industry pie.
Marco’s 2024 development strategy will focus on multi-unit growth as leadership prioritizes franchisee relations and operational support with nearly half of its current franchise network comprised of multi-unit operators. Other key areas of opportunity lie in capitalizing on franchise growth in the nontraditional sector alongside international expansion. Also taking center stage will be technology and tools to help identify territories for expansion, and support in real estate, construction management, field operations, and more.
FRANdata, a leading research and advisory firm that analyzes the franchise market, reports Marco’s 2023 FUND Score of 895 is in the top 1% of all evaluated franchise systems and is among the top three scores for all quick-service brands.
The brand’s impressive performance has earned multiple awards and recognition including Newsweek’s 2023 America’s Best Customer Service in the pizza chains category, and most recently claiming the No. 48 spot on Entrepreneur’s 2024 Franchise 500 ranking.
