McDonald’s today announced a multi-dimensional global partnership with R&B super group Destiny’s Child. The trio of Beyonce Knowles, Kelly Rowland, and Michelle Williams will play an integral role in the McDonald’s worldwide brand campaign—”i’m lovin’ it.”
As part of the deal, McDonald’s will sponsor the group’s new worldwide tour—”Destiny Fulfilled and lovin’ it.” The tour will begin in the spring of 2005 and includes stops in the United Kingdom, France, Germany, Spain, Japan, Australia, and Brazil, as well as throughout the U.S. and Canada next summer. In addition, Destiny’s Child will also be featured in new commercials and special restaurant merchandising around the world.
“We’re going to be using Destiny’s Child in all of our lifestyle initiatives,” says Bill Lamar, McDonald’s U.S. Chief Marketing Officer. “The entire group is fans and users of the entire McDonald’s product line.”
And as for Destiny Child’s predecessor, Justin Timberlake? “We have a great relationship with Justin. I think both parties will agree that our partnership was very successful. He is still a part of the McDonald’s family,” says Lamar.