Service Management Group Inc. (SMG) has been selected by McDonald’s USA to provide a customer feedback program to approximately 14,000 U.S. restaurants. Customers will be able to offer real-time feedback on their restaurant experiences by accessing an easy-to-use website via any internet-enabled device.

McDonald’s is always seeking to improve the service and overall experience at its restaurants, and this feedback from its customers will assist in that process. SMG’s technological innovation and breadth of customer insight experience with multiunit restaurants and retailers were key reasons for McDonald’s selecting SMG.

“McDonald’s has high expectations for companies they select as partners. We are honored to be the firm chosen for the job,” says SMG CEO Andy Fromm. “This is great confirmation of all that we’ve done to have industry-leading technology and world-class talent.”

“By working with SMG, McDonald’s is tapping a results-oriented business partner with a clear focus on providing customer insights,” says McDonald’s senior director of customer experience and insights Patrick Roney.

Consumer Trends, News, McDonald's