In the wake of COVID-19, Moe’s Southwest Grill has managed to not only stay open, but pivoted to bring in revenue, engage with their customers in new ways and fast-tracked innovation. This past weekend Moe’s opened its first kiosk-only restaurant in Pittsburg—not only a first for Moe’s, but the first in the category of fast casual Mexican restaurants.
This timely launch provides a more contactless ordering option in the time of COVID-19, as well as additional sanitation efforts have been put in place in accordance with CDC guidelines. As diners have embraced a more digital-first dining experience, this restaurant is a natural next step. The kiosk-only restaurant, owned and operated by Moe’s multi-unit franchisee, Mike Geiger, also features Moe’s new brand design.
This is just the latest in a string of new product offerings and technological advancements the brand has put into place since March of this year. Other examples include:
- A completely revamped app, which launched earlier this month
- Launch of Taco Kits for easier family-style dining at home
- The announcement of Moe’s Market, where stores would sell bulk ingredients that were in low stock at local markets.
- Free delivery via the Moe’s app March 16-April 17
- Ramped up curbside dining
- Across Moe’s more than 700 restaurants, provided thousands of meals to healthcare workers and first responders