MOOYAH Burgers, Fries and Shakes (MOOYAH) has announced its newest limited-time menu additions, the Pretzel Pub and Cookie Butter Shake, which launched nationwide on September 25.

“We’re continuously striving to create menu items that leave a lasting impression on our guests,” said Doug Willmarth, President of MOOYAH Burgers, Fries & Shakes. “The Pretzel Pub and Cookie Butter Shake are the perfect way to celebrate the fall season with our unique take on their favorite classic flavors. The Kings Hawaiian pretzel bun featured on the burger comes just in time for Oktoberfest celebrations, and because it’s so ridiculously delicious, we decided it was only fair to make this an option on all our burgers, too.”

The Pretzel Pub, available everywhere through the end of the year, is every burger lover’s dream. The limited-time creation starts with Certified Angus Beef topped with a mouthwatering ensemble of creamy, flavorful beer cheese, crisp applewood smoked bacon and caramelized onions on a salted, buttery Kings Hawaiian pretzel bun. In line with the brand’s commitment to customization, guests can also elevate their favorite MOOYAH burger with the Pretzel Pub Bun for $1.00 more.

The Cookie Butter Shake, which will be available to order at all locations until November 11, is a delicious spin on other traditional fall spice flavors. The shake is inspired by creamy and irresistible cookie butter spread, and is made with real vanilla ice cream, biscuit cookies, infused cookie butter syrup and hints of cinnamon, nutmeg and ginger. Prices start at $5.49 for a Little MOO size and $6.99 for the Big MOO size. 

Fast Casual, Growth, Marketing & Promotions, Menu Innovations, News, Mooyah