MOOYAH Burgers, Fries & Shakes (MOOYAH) is letting more of America in on a great-tasting secret…no, the best-tasting secret in the burger category. The brand is putting its stake in the ground as America’s best-tasting burger restaurant franchise, and it’s ready to let Americans coast to coast know. 

The brand announced a strategic growth phase that calls for expanding MOOYAH’s franchise footprint in select markets nationwide. Coming amid a flurry of fresh openings in the final months of 2023 in Boca Raton, Florida and Madison, Wisconsin, the brand is capturing the momentum that it is building as it makes new market entries. Recently, signed deals for a five-unit territory in Flint, Michigan, the brand’s first-ever agreement for the state, and three units in Orange County, California join MOOYAH’s robust pipeline with more than 50 additional locations in development for 2024 and beyond.

“We are building on our recent momentum to accelerate our growth with our franchise growth initiative,” says Doug Willmarth, president of MOOYAH Burgers, Fries & Shakes. “MOOYAH checks all the boxes experienced restaurant franchise operators are looking for today – strong brand, high guest satisfaction, solid systems, experienced leadership, healthy unit economics and a compelling, fully-customizable menu that stands out among competitors for its quality and outstanding flavor.”

The MOOYAH menu features uncompromised quality, including Certified Angus Beef®, freshly prepared toppings, elevated hand-smashed burger preparation and customization options that give guests the ability to enjoy MOOYAH no matter their lifestyle or dietary preferences, MOOYAH has carved out its place atop the burger restaurant world. Given its distinctions, restaurant franchise investors are taking notice of the strong consumer demand. 

With a dynamic growth strategy, MOOYAH is focused on awarding additional franchise opportunities in markets throughout the West Coast, Midwest, Mid-Atlantic, New England, Southeast and Texas. Ideal franchisee candidates have existing restaurant franchise operations with one to 20 units in their portfolios. Similarly, qualities and qualifications sought include a strong entrepreneurial spirit, close community connections and strong liquidity.  

“We’ve cultivated a franchisee-focused culture by putting franchisee success at the center of our strategic planning,” adds Willmarth, who is also the architect of the brand’s growth strategy. “The MOOYAH team is a great resource for franchisees looking to scale their businesses, whether they are seasoned, multi-unit owners or experienced restaurant operators looking to take the next step to ownership. And we are flexible in how franchise prospects can grow – we have multiple formats depending on the real estate available in their market, including drive-thru, endcap and conversions of second-generation restaurant spaces.”

Recently, MOOYAH embarked on an innovative restaurant design journey, introducing an enhanced layout designed to elevate guest experiences. They include the modern conveniences consumers expect, including strategically placed to-go pickup areas, dynamic digital menu boards, ordering kiosks and flexible seating arrangements have been seamlessly integrated to cater to the evolving needs of today’s guests. 

MOOYAH presents an appealing investment opportunity in the fast-casual sector, with an accessible investment ranging from $495,918 to $1,168,251 depending on the footprint. Further, a generous franchisee incentive program showcases the company’s commitment to growth. It offers reduced royalties, matched marketing funds and exceptional franchise support.

MOOYAH recognizes the significance of serving a diverse customer base with a variety of dietary needs and lifestyles. The brand offers an extensive array of fresh ingredients that seamlessly align with customers who have specific dietary needs or are following trending diets such as vegan and paleo. This dedication to personalization has earned MOOYAH a unique position in the burger restaurant category, inviting guests to indulge in a fully tailored culinary experience that resonates with their individual tastes and preferences.

Burgers, Franchising, News, Mooyah