Industry News | November 1, 2017

Mrs. Fields Launches Biggest Innovation in 40 Years

Mrs. Fields
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Mrs. Fields, the global brand famous for warm, freshly baked cookies right out of the oven, announced its most anticipated innovation in 40 years—the Mega Cookie. Crafted with an abundance of semi-sweet chocolate chips, the new deliciously gooey creation weighs in at a whopping 5.5 ounces, which is nearly three times the size of the Mrs. Fields classic cookie. To celebrate the latest menu addition, fans who purchase three Mega Cookies will get one free in participating stores.

Mrs. Fields’ Mega Cookie combines the brand’s classic fresh, homemade cookie taste with a colossal twist. Mrs. Fields reimagined its iconic cookie with nearly triple the size and proprietary chocolate chips to offer an indulgent, chocolatey experience that is soft and brownie-like on the inside. Made with real butter, brown sugar and eggs, the Mega Cookie is 4 inches wide and 1 ¼ inches tall, which is noticeably different than the traditional treats. Chocolate chip cookie aficionados with a super-sized sweet tooth are encouraged to try the decadent creation before the cookie crumbles in the new year.

“The Mega Cookie is dramatically different from our other classic treats—it’s big, bold, and incredibly decadent,” says Dustin Lyman, CEO of Mrs. Fields. “It’s our 40th Anniversary and we’re celebrating the milestone with a super-sized cookie experience just in time for the holidays.”

Mrs. Fields has been the leading source of delectable, fresh cookies for the past 40 years. With over 200 retail locations nationally and a vast selection online, the brand is taking over the world, one cookie at a time.

Mrs. Fields Mega Cookie has a suggested retail price of $3.99 and is available in U.S. stores for a limited time starting November 1.

Mrs. Fields is based in Broomfield, Colorado with a production and distribution facility in Salt Lake City, Utah. Debbi Fields opened her first store in Palo Alto, California in 1977 and the Mrs. Fields name quickly became associated with warm, freshly baked cookies right out of the oven. Today, Mrs. Fields enjoys the highest aided brand awareness in the industry and sells products at over 200 retail locations nationally and online.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.