Industry News | November 20, 2017

Mrs. Winner’s Chicken & Biscuits Launches Loyalty Program

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Mrs. Winner’s Chicken & Biscuits, a quick-service authentic fried chicken restaurant chain, announced the system-wide launch of its customer loyalty rewards program. Through the program, customers will accumulate points with every Mrs. Winner’s purchase, redeemable for free food and drink items.

The loyalty program was created to further elevate Mrs. Winner’s customer service and reward its loyal fan base. After entering contact information at customer-facing tablets, guests will earn one point for every dollar they spend at all participating Mrs. Winner’s restaurants. Rewards begin at 30 points and span from a free beverage to a full 16-piece family meal.

Mrs. Winner’s loyalty rewards program is powered by FiveStars, the nation’s largest rewards program for local businesses. Based in San Francisco, FiveStars has over 12,000 partners across multiple industries.

“Mrs. Winner’s tremendously loyal customers have supported our brand for years and deserve to be rewarded,” says John Buttolph, CEO of Mrs. Winner’s. “We’re thrilled to partner with FiveStars to implement our rewards program because FiveStars has the highest commitment to training and support of all the loyalty programs we evaluated.”

While known for its authentic fried chicken, Mrs. Winner’s distinctive menu also features freshly-made biscuit sandwiches, mouth-watering cinnamon rolls, delicious sweet tea and a selection of hearty side items. Mrs. Winner’s is open for breakfast, lunch and dinner, and encourages guests to “Be True to Your Hunger” while indulging in high-protein comfort food.

Mrs. Winner’s was founded in 1979 and is an iconic fried chicken brand. Under new ownership since 2013, Mrs. Winner’s has adapted to serve the 21st Century consumer. With updated technology, elevated customer service and new items being added to the menu, Mrs. Winner’s continues to deliver the same quality food with a modern flare.

Currently, Mrs. Winner’s operates 14 locations throughout Georgia, North Carolina and Tennessee and plans to add 50 new locations over the next five years.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.