Nékter Juice Bar has transformed its loyalty program to offer its guests a faster and easier way to earn rewards across multiple menu categories. With the new points-based program, guests will be able to earn enough points for their first reward in just two-to-three visits and have the option of accumulating points to earn even greater rewards. The launch coincides with the release of the lifestyle brand’s upgraded and fully integrated mobile app featuring enhanced functionality around gift cards, online ordering and third-party delivery options.
“Nékter Juice Bar’s new loyalty program is easily one of the most rewarding in the juice bar category,” says Steve Schulze, co-founder and CEO, Nékter Juice Bar. “We have worked very hard to earn the enduring loyalty of our guests by offering a juice bar experience that excels above the rest. Our new loyalty program is the perfect way to show our guests the same level of love that they show us each day in our restaurants across the country.”
While previously rewarded for the number of visits, loyalty members will now earn three points for every $1 spent at Nékter Juice Bar. As they quickly earn points, they can unlock various menu items redeemable online or at any participating Nékter Juice Bar, and will benefit from exclusive insider news and special offers such as free birthday rewards and referral bonuses and more. Where before it took 10 visits to earn a reward, most guests can now earn their first reward, a freshly made ginger or turmeric shot, within two to three visits. They can also choose to save up their points to unlock special discounts, free fresh juices and Superfood smoothies, or free made-to-order acai and Dragon Fruit Bowls.
The new loyalty program went live on July 15, with all existing points transferred over instantly and commensurately. Most guests transferred enough points to instantly be able to claim a free ginger or turmeric shot, or a free juice or smoothie.