As protein-centric menu items continue to gain momentum across the fast-casual space, NAYA, the restaurant known for its vibrant, modern Lebanese flavors, has introduced The Balanced Protein Bowl, a new high-protein offering designed to fuel busy days and active lifestyles. Available for a limited time for $14.99 and offered as an online exclusive through NAYA’s website and mobile app, the new menu addition delivers 70 grams of protein in a single, crave-worthy bowl.
Within a four-week period, The Balanced Protein Bowl demonstrated consistent week-over-week sales growth across NAYA’s digital channels. On NAYA’s mobile app, the bowl increased from 6.3% to 8.4% of total bowl sales and on third-party delivery platforms, including DoorDash, Grubhub, and Uber Eats, share grew from 5.5% to 13.5% during the same period. The steady upward trend reflects sustained consumer interest in protein-centric menu items and indicates the Balanced Protein Bowl is resonating with digital guests.
“We’re seeing a clear shift toward protein-centric meals, with guests asking for more of what fuels them,” said Hady Kfoury, Founder and CEO of NAYA. “Our menu has always featured nutritious, protein-packed options, and with The Balanced Protein Bowl, we doubled the protein in a single dish to meet that demand while staying true to the flavors that define NAYA.”
Designed for lunch, dinner, or post-workout fuel, The Balanced Protein Bowl combines double portions of NAYA’s signature chicken shawarma (46 grams of protein) with brown rice and lentils (11 grams), crisp vegetables, hummus (6 grams), feta cheese (4 grams), and lemon tahini (3 grams). The result is a flavorful, filling, and nutritious meal thoughtfully built for sustained energy throughout the day.
The Balanced Protein Bowl is available at all 43 NAYA locations across New Jersey, New York, Connecticut, Pennsylvania, and Massachusetts.
