The combo meal earned notoriety via a commercial that ran in all Carl’s Jr. markets and featured Palms owners, the Maloof brothers – Joe, Gavin, George Jr. and Phil, – enjoying good company, good wine, and delicious Carl’s Jr. fare. The 30-second commercial, set at the Palms Mint High Limit Lounge and scored to Dean Martin’s “Ain’t That a Kick in the Head,” revealed that a 24-year-old bottle of French Bordeaux is the perfect complement to the Original Six Dollar Burger™ from Carl’s Jr.
Carl’s Jr. and Wally’s Wine & Spirits co-owners Steven Wallace and Christian Navarro also introduced a "Recommended Wine Pairings" list for select entries from the Six Dollar Burger line, as well as a few delicious, whole-breast chicken sandwiches.
--- The Original Six Dollar Burger: Sequoia Grove Cabernet Sauvignon
---The Philly Cheesesteak Six Dollar Burger™: Greenpoint Cabernet/Shiraz
---The Guacamole Bacon Six Dollar Burger™: D’Arenberg Footbolt Shiraz
---The Western Bacon Six Dollar Burger™: Vietti Barbera d’ Asti Tre Vigne
---The Jalapeño Six Dollar Burger™: Moet & Chandon White Star Champagne
---The Bacon Swiss Crispy Chicken Sandwich™: Domaine Carneros Pinot Noir
---The Charbroiled Chicken Club Sandwich™: Newton Red Label Chardonnay
Carl’s Jr. CEO Andrew F. Puzder expressed his excitement for the pairings. “The quality of our burgers and service are paramount at Carl’s Jr., and we know we’ve partnered with the right people – the Maloofs and Wally’s Wine & Spirits – to showcase our best-in-class burgers in a new way,” Puzder says. “We are always looking to do something different and unexpected and hope our loyal young, hungry guy customers will relish these delicious pairings for a perfect ‘guys’ night out’ or special date.”
The commercial starring the Maloof brothers is the latest in a string of iconic ads for the brands such as the Paris Hilton “That’s Hot” spot and the “If it doesn’t get all over the place, it doesn’t belong in your face” Carl’s Jr. campaign from the mid-90s, all created by agency of record Mendelsohn|Zien.