Industry News | March 18, 2009

New Drinks Offer Time-Released Energy & Curb Cravings

Function Drinks is expanding its popular Functional platforms - adding a strawberry guava flavored "Function: Alternative Energy" and peach mango flavored "Function: Light Weight" to its lineup of physician-created beverages.

"Given that our customers enjoy the benefits of Function: Light Weight and Function: Alternative Energy throughout their entire day, we wanted to give consumers additional flavor options of these platforms," says Function Drinks' Co-founder and CEO, Dayton Miller. "These new flavors are delicious additions to the Function lineup and we are excited for these products to be in the market."

"These product platforms continue to represent the forefront of beverage science - taking cutting edge ingredients and incorporating them into some of the best tasting beverages available to customers today," says Dr. Alex Hughes, co-founder and president of Function Drinks.

Function: Alternative Energy is an all-natural, non-carbonated, time-release energy drink that works to support the body for 6-8 hours. The proprietary blend of catuaba, yerba mate, guarana, and muira puma as well as B complex vitamins, vitamin C, and zinc deliver a sustained energy boost. The existing Tangerine Yuzu flavor of the Alternative Energy platform will remain in the market. Function: Light Weight employs a powerhouse formula consisting of resveratrol and the green tea extract, EGCG to rev up and support the body's natural calorie burning abilities, as well as gymnema extract, which supports the body in naturally curbing sugar cravings and helps maintain normal carbohydrate metabolism and control. In addition to Peach Mango, three other flavors of the Light Weight platform are currently on the market--Acai Pomegranate, Blueberry Raspberry, and Pink Grapefruit.

Function: Light Weight, Peach Mango and Function: Alternative Energy, Strawberry Guava will be available in stores across the country on April 1.

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