Industry News | June 29, 2015

New Wayback Shakes Pack Protein With Crickets and Jerky

image used with permission.

Wayback Burgers today announced the launch of two new high-protein milkshakes—the Oreo Mud Pie Cricket Protein Milkshake and the Jerky Milkshake—available at all locations nationwide from July 1 through September 30.

Wayback Burgers’ new Jerky Milkshake captures the essence of the flavorful dehydrated meat in milkshake form. Made with premium, hand-dipped vanilla bean ice cream and barbeque, maple syrup, and hickory spice flavors, the Jerky Milkshake is served with one or two Slim JimSnack Sticks—depending on the size of the milkshake—and packs 20 grams of protein. Wayback Burgers’ Oreo Mud Pie Cricket Protein Milkshake is made with hand-dipped vanilla bean ice cream, Oreo Cookie Crumbles, Peruvian Chocolate Cricket Protein powder (chirp!), chocolate and coffee flavors, blended to deliver 24 grams of protein. Available in Junior (12 oz.) and Regular (22 oz.) sizes, these rich milkshakes are made by hand and were created to help guests #AmpUpTheProtein.

“We are excited to announce our most unique milkshake flavors yet—the Jerky Milkshake and the Oreo Mud Pie Cricket Milkshake,” says John Eucalitto, president of Wayback Burgers. “Back in March, we thought it would be fun to launch a protein milkshake made with crickets as an April Fool’s Day joke. Much to our surprise, the feedback from our guests was incredibly positive.  As a result, we started developing new and unique milkshake flavors that were high in protein and calcium.  We tested them at select locations and found that they were a hit.  As a result, Wayback Burgers’ Jerky Milkshake and Oreo Mud Pie Cricket Milkshake were born.  We think our guests will really enjoy them.”

Research shows that fitness enthusiasts crave food items that are fortified with calcium and protein, and both cricket powder and jerky are an excellent protein source. In addition, there is a growing trend in cricket consumption, as a 3.5-ounce serving of crickets contains nearly 50 grams of protein, which is a lot considering it is such a small amount of food—providing double the protein as a 3.5-ounce serving of beef. Wayback Burgers’ Oreo Mud Pie Cricket Protein Milkshake and Jerky Milkshake pack 24 grams and 20 grams of protein in each 22-ounce serving, respectively.


News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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