Industry News | March 2, 2015

Orange Leaf Unveils Reese's PB Cup Froyo Flavor

Orange Leaf Frozen Yogurt is teaming up with The Hershey Company again to introduce a new Reese’s Peanut Butter Cup froyo in response to the high demand from chocolate and peanut butter lovers. This new flavor will be featured in more than 300 participating Orange Leaf locations from March 2 to April 26.

“Since chocolate and peanut butter are two of our most popular froyo flavors, and Reese’s Peanut Butter Cups are among our most popular toppings, we are excited to reward our customers with this new froyo flavor that fans will find there’s no wrong way to eat,” says Geoff Goodman, president of Orange Leaf. “We are confident our second Hershey’s flavor will be as popular as our first.”

 Orange Leaf partnered with The Hershey Company in December to create one of its most popular flavors of 2014, York Peppermint Pattie, according to feedback from customers.

Reese’s Peanut Butter Cups were first created in 1928 by H.B. Reese, a dairy employee of Milton S. Hershey. Reese made the chocolate and peanut butter confection with Hershey’s Milk Chocolate and called them “penny cups”. Reese’s Peanut Butter Cups is now one of the top selling candy brands in America.

In addition to rewarding customers with a new flavor, Orange Leaf will reward registered Ounce Back Card holders with double points on all Orange Leaf purchases throughout the month of March. For every dollar spent, customers will earn two reward points instead of one, making it easier than ever to enjoy free froyo. Customers can pick up an Ounce Back card at any store and register it online or via the My Orange Leaf iPhone or Android app. Orange Leaf customers can check their local store’s web page, or download Orange Leaf’s iPhone or Android app, to check the other flavors available at stores before they visit.

Orange Leaf customers choose from their local store's selection of 16 flavors (taken from the menu of 70 plus), including no-sugar-added, gluten-free, dairy-free, and vegan alternatives. All of Orange Leaf’s flavors are blended in proprietary machines that create a richer and creamier product.

Orange Leaf’s new Reese’s Peanut Butter Cup froyo can also be enjoyed at home or on the go with freezer-friendly Froyo To Go pints.

As with all other Orange Leaf flavors, customers are invited to invent their own froyo combinations with the new Reese’s Peanut Butter Cup froyo by mixing, swirling, dividing, or topping their frozen yogurt with any combination of fruit, nuts, candy, and other healthy or decadent treats from the do-it-yourself toppings bar.


News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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