Panera Bread, a leader and pioneer in the fast casual restaurant industry, is letting guests make sipping the moment with the national launch of two new premium specialty beverage categories, Frescas and Energy Refreshers*. Crafted in the bakery-cafe and infused with real fruit, these drinks deliver a premium beverage experience full of flavor. Whether guests are finding their flow with a Passionfruit Paradise or Dragonfruit Sunset Energy Refresher or resetting with a Cherry Lime Fresca or the returning Strawberry Basil Lemonade Fresca, these refreshing beverages are perfectly crafted to amplify whatever mood is the moment.
“With the launch of our new Frescas and Energy Refreshers, we are redefining the premium beverage experience at Panera,” said Mark Shambura, Chief Marketing Officer, Panera Bread. “By combining bold flavors with the high-quality ingredients that our guests know and love, including real fruit, we have created a lineup of drinks that are both invigorating and delicious. I am incredibly excited for our guests to discover their new favorite way to refresh and recharge.”
The new premium specialty beverage categories offer distinctive, chef-crafted options including coffee alternatives and fruit-forward flavors. The new beverages include:
Energy Refreshers (caffeinated, naturally flavored):
- Dragonfruit Sunset Energy Refresher– A refreshing, caffeinated blend of pineapple and tropical dragonfruit flavors, infused with dragonfruit pieces. These offer approximately 28 mg caffeine in a 20 fl. oz. cup, with ice and 42 mg caffeine in 30 fl. oz. cup, with ice.
- Passionfruit Paradise Energy Refresher – A caffeinated blend of passionfruit, guava and orange flavors, infused with fresh pineapple. These offer approximately 28 mg caffeine in a 20 fl. oz. cup, with ice and 44 mg caffeine in 30 fl. oz. cup, with ice.
Frescas (caffeine-free):
- Cherry Lime Fresca – A delightful blend of cherry and lime flavors, infused with tart cherries.
- Strawberry Basil Lemonade Fresca – A refreshing blend of Agave Lemonade and strawberry fruit puree blend, infused with fresh strawberries and basil.
New Bakery Menu Items
Throughout this year, Panera will reintroduce industry-leading bread and pastry variety at its bakery-cafes. Launching today alongside the premium specialty beverage lineup is the new Dubai Style Chocolate Pistachio Cookie, a rich, chocolatey cookie filled with a pistachio cream, drizzled with chocolate sauce and topped with crunchy pistachio pieces. Made with premium ingredients, it is the perfect sweet treat to end any meal.
Panera’s Frescas and Energy Refreshers are available for dine-in, delivery, Rapid Pick-Up, or drive-thru at Panera Bread bakery-cafes nationwide. To learn more or to place your order today, download the Panera Bread app or visit PaneraBread.com.
*Contains caffeine. Energy Refreshers are not recommended for children, people sensitive to caffeine, pregnant or nursing women.
