In celebration of this opening and the brand’s expansion in the city, Panera is providing 500 lucky New Yorkers with free unlimited coffee and self-serve beverages for an entire year through its Unlimited Sip Club.

Starting March 21st through March 25th, New Yorkers can stop by the new bakery-café to trade in their usual disposable morning coffee cup for a free year of Panera’s Unlimited Sip Club subscription (+ a Panera reusable travel mug)! Only 100 will be available per day and given to the first 100 customers each morning.

Beverage, Fast Casual, Food, Growth, Marketing & Promotions, News, Panera Bread