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PAR Technology Corporation, a provider of integrated technology solutions to the hospitality industry, acquired Brink Software Inc., a provider of cloud-based POS software for restaurants. The acquisition creates the hospitality technology industry’s leading solutions provider with the ability to develop, deploy, and service cloud technology solutions for quick-serve, fast-casual, and casual-dining restaurants.
The combination of PAR and Brink brings together two complementary companies. The addition of Brink to the PAR software portfolio complements its PixelPoint software and enables PAR to expand our market reach and continue to focus and invest in solutions for the restaurant market.
Based in San Diego, Brink has operated with a commitment to the development of state-of-the-art restaurant management software and has maintained the original mission of the company: delivering quality technology products and services while maintaining a high regard for the best interest of both its customers and employees. Brink is distinguished by its cloud based POS software with integrated features that include loyalty at its core, mobile online ordering, kitchen video system, guest surveys, enterprise reporting, mobile dashboard, and more. Brink’s offerings will now be backed by PAR’s hardware, services, worldwide infrastructure, and resources. Brink has been a strategic partner of PAR’s since 2011 and the combination of the two companies is a natural extension of this partnership and their integrated product offerings.
“This acquisition is a great match for PAR Technology. We have been focused on expanding our reach into new hospitality markets for PAR with new product offerings that allow us to leverage our existing infrastructure and enhance our recurring revenue streams,” says Ronald J. Casciano, PAR’s CEO and president. “Brink has a great reputation as an innovator and this acquisition will allow PAR to diversify and strengthen our position in the hospitality markets. We look forward to continuing to support Brink customers and to facilitate Brink’s growth through resources now available to them as a result of the acquisition. The combination of PAR and Brink is an ideal synergistic pairing that will combine the technological and personnel strengths of both companies.”
“In acquiring Brink, PAR dramatically accelerates our strategy to deliver compelling true cloud software to the quick-serve and fast casual segments and provides a greater technology choice for restaurants,” says Karen E. Sammon, president of PAR’s Restaurant Technology Business, ParTech Inc. “Our united companies are dedicated to serving our customers and delivering innovation and disruptive technology to hospitality markets. PAR’s strong history of delivering technology products combined with Brink’s accomplished development team ideally positions us to deliver end-to-end technology and service solutions to the restaurant and retail industries we serve.”
“We are excited to become part of a very successful organization, and even more so to be able to offer our customers the benefits of PAR’s integrated solutions and services, their industry experience and financial strength,” says Paul Rubin, cofounder and chief executive officer of Brink Software Inc. “This acquisition will certainly enable much faster deployment of our products and services across our targeted markets. We have experienced significant growth over the past few years and being part of the PAR family will propel our growth faster and more efficiently. The hospitality technology industry is at an exciting time with interest in cloud products and services. We are clearly at the forefront of this technology.”