Peeps, the number one non-chocolate candy brand at Easter, has teamed up with Menchie’s, North America’s fastest growing self-serve frozen yogurt franchise, to kick off the spring season with Marshmallow Mania. Just in time for Easter, Menchie’s will offer guests a Peeps-inspired frozen yogurt experience sure to give fans a delightful taste of spring in every bite, and a Peep-tastic sweepstakes with Peeps and Menchie’s prizes.
From March 1 to 31, Menchie’s locations will be “Peeped” out with the addition of a creamy marshmallow flavored frozen yogurt inspired by Peeps. Snack-size Peeps Chicks will be available as a topping, and a Marshmallow Mania Froyo Cake topped with Peeps will also be available at participating Menchie’s stores, starting at 190 calories per serving.
“For generations, Peeps Marshmallow Chicks have been a spring staple and an iconic symbol of Easter, but the enjoyment of our brand evolves way beyond the candy aisle,” says Noelle Porcoro, Peeps senior brand manager. “Through our partnership with Menchie’s, fans will be able to express their Peepsonality in new ways with the unique Peeps flavored frozen yogurt topped with a Peeps Chick.”
“We’re thrilled to partner with the iconic Peeps brand to bring fans a special flavor and topping combination that’s sure to delight consumers of all ages this Easter season,” says Amit Kleinberger, CEO of Menchie’s. “We pride ourselves in creating fun, smile-inducing flavors, so teaming up with a brand that signals the start of spring was an obvious choice to bring excitement to our guests’ froyo cups nationwide.”
To generate excitement around the new flavor offering, Peeps and Menchie’s will be hosting the Marshmallow Mania Sweepstakes where fans can enter for a chance to win free frozen yogurt for a year, a giant Peeps plush or a Menchie’s gift card.