Industry News | January 10, 2017

Peet’s Coffee Releases 3 Espresso Classics for Winter

Peet’s Coffee, a specialty coffee company marking its 50th anniversary, announced a 2017 winter beverage lineup that deftly demonstrates the brand’s Coffee First commitment. To celebrate the New Year, Peet’s gets back to basics with three espresso classics: The Undertow, Americano con Crema, and Café BomBón.

“As we enter a New Year, we are proud to showcase the core of what makes Peet’s Coffee great by delivering these sophisticated espresso favorites,” says Dave Burwick, CEO, Peet’s Coffee. “The 2017 winter lineup featuring our proprietary Espresso Forte stands as a testament to the best of the best from our coffee experts and harnesses the handcrafted approach we have spent 50 years perfecting.”

As the Original Craft Coffee, Peet’s can claim 50 years of coffee expertise in sourcing, blending, and roasting exceptional beans. Leveraging that heritage, the brand is highlighting its Espresso Forte blend for a café lineup that includes the following espresso beverages available now until March 7.

The Undertow ($2.25 to $4.15): A fan favorite for barista and coffee connoisseurs alike headlines the winter lineup with an enticing play on hot and cold with Espresso Forte floated over natural Madagascar vanilla syrup and half and half.

Americano con Crema ($3.35 to $4.35): A spin on the traditional Italian Americano with a hint of chicory and foamed milk to deliciously accent both the frothy crema of a perfectly drawn espresso shot and the inherent flavor of a premium blend.

Café BomBón ($3.20 to $4): A nod to a Spanish standard with a double shot of robust Espresso Forte poured over rich sweetened condensed milk that delights all the senses.

“One of Alfred Peet’s early maxims included ensuring that all beverages were pulled by hand, not by machine, and we’ve stayed true to that throughout the history of the company” says Patrick Main, senior R&D manager, Peet’s Coffee. “Our simple, coffee forward beverages for winter truly spotlight how a handcrafted philosophy permeates the entire company.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.