As the pizza industry prevails, Pizza Factory is riding the momentum into 2021 and revealing positive sales increases to start the year strong.
In January 2021, all stores were up 11.1 percent in YTD sales and same store sales soared up to 15.5 percent. In addition to the brand highs, a number of restaurants were up 90 to 187 percent in sales for the month of January.
Earlier this year, Pizza Factory also experienced its highest performance in brand history for its Loyalty App, doubling the YOY sales numbers from 2020-2021. Accompanying the app’s record-breaking performance was an increase of 182 percent in Loyalty YOY sales and online sales rising by 75 percent.
The increase is largely due to Pizza Factory’s partnership with Punchh, a loyalty and engagement platform that redefines customer usage on industry apps. As Pizza Factory continues to diversify its approach to community-cherished service, it also embraced a partnership with Soci, an advanced social media marketing tool to automate engaging content across its 100-plus location.
Taking into account the consumer demand for off-premise dining, Pizza Factory recently launched its Express model to optimize delivery and curbside operations and provide flexible build out options for franchisees.
“Pizza Factory is constantly catering to our modern-day guests and our Loyalty app, partnerships and sleek new models help us do an awesome job at that,” says Pizza Factory CEO Mary Jane Riva. “It’s been a great start to the new year and we were blown away by our loyal guests that continue to support Pizza Factory through the many channels we offer our products. There are many exciting elements in the pipeline for Pizza Factory with our Express rendering and an abundance of new franchise partners.”
Adding to the brand’s growth, Pizza Factory welcomed a number of new franchisees to its system including David Danenberg, who is opening Pizza Factory’s first Express location in Fresno; Ron Chadwick, a multi-brand operator who will take over operations at the Reno location; and existing Pizza Factory franchisee Allison Williams who signed on to operate, revamp and reopen a well-performing restaurant in San Andreas.
Pizza Factory maintains its reputation for family-friendly dining and high-quality products, offering fresh, never frozen hand-tossed pizza, pasta, wings, sandwiches, salads, beer, wine and more. With aggressive development efforts underway, Pizza Factory is actively growing from its West Coast roots and adding restaurants across the nation. Currently, the brand has a special development focus on California, Arizona, Colorado, Idaho, Montana, New Mexico, Texas, Wyoming and Washington.
As Pizza Factory enters this new era of growth, the company is offering a limited development incentive program including a reduced franchise fee, waived royalties for three months and more. This applies to new franchisees wanting to covert or build from the ground up.