Long-standing partners Pizza Hut and Pepsi have teamed up once again, this time leveraging their mutual designation as an official sponsor of the NFL. This year, the two brands are giving fans a chance to win a trip to Super Bowl LIII and get on the field for the Pepsi Super Bowl LIII Halftime Show.
"Pepsi has been a core partner to our business since we opened our doors in 1958, so extending the partnership to the largest stage in sports makes sense on so many levels," says Marianne Radley, chief brand officer, Pizza Hut. "We're two brands rooted in entertainment, and we're excited to take our long-standing partnership to the next level by giving fans the ultimate experience this Super Bowl Sunday."
Starting the week of November 19, football fans can enter the Pepsi Super Bowl LIII Halftime Show Sweepstakes by purchasing limited-edition Pepsi 4-Pack carriers, available at all Pizza Hut locations while supplies last, and entering a code from the product on PizzaHut.com/PepsiSweeps. Fans can also share their homegate on Twitter using #HutxPepsiSweepstakes for a chance to win. Two lucky NFL fans will win tickets for them and a guest to attend Super Bowl LIII and view the Pepsi Super Bowl LIII Halftime Show from the field, but additional prizes like NFL gear will be awarded to fans who enter the contest before December 31.
Pepsi has been the sponsor of the Super Bowl Halftime Show since 2013, and the Official Soft Drink Sponsor of the NFL since 2002.
In its first year as the Official Pizza Sponsor of the NFL, Pizza Hut has delivered the in-stadium experience to football fans' living rooms all season long through Game Plan, a digital platform that allows fans to sign up for exclusive game day deals, NFL kickoff reminders and weekly prizes, as well as entertaining advertising and social content featuring some of biggest names in football, including Todd Gurley, Jared Goff, Antonio Brown, JuJu Smith-Schuster and Tyler Lockett. Todd Gurley is also featured in Pepsi Super Bowl LIII Halftime Show Sweepstakes social content that will roll out on Pizza Hut social channels starting Monday.
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