Pizza Hut Restaurants announced today that it has chosen to license APT’s Test & Learn and Menu Analyzer software suite to improve its data-driven decision-making across capital investments, pricing, promotion, marketing, and operations. With this agreement, Pizza Hut Restaurants joins other leading restaurants—including Costa, Subway, Starbucks, Wendy’s, and Dunkin’ Donuts—that have chosen APT’s cloud-based software to improve guest experience and profitability.

Pizza Hut Restaurants has already been using APT’s software to optimize their menu and store remodel programs. “As the UK’s largest pizza chain, we constantly need to innovate and drive value for our guests,” says Henry Birts, deputy managing director of Pizza Hut Restaurants. “By using APT’s software, we are able to test ideas quickly and accurately, enabling us to make important business decisions with confidence.”

“We are building a menu with new items to drive and enhance the guest experience, but we also need to ensure that the items we add will build our profitability and drive business performance. The APT software suite will help us to make sure that we achieve both goals and also help us to understand which items build brand loyalty and how to best structure our value meals and bundled offerings,”says Andy Platt, strategy director of Pizza Hut Restaurants.

Birts adds, “Understanding the profit impact of every action taken is crucial in the restaurant industry where small changes can often impact guest loyalty and overall profitability. APT’s software allows us to distil the incremental profit impact of a new store layout and menu strategies amidst the ‘noise’ inherent in day-to-day restaurant operations.”

On the relationship, Rupert Naylor, VP at APT, says: “We are very excited that Pizza Hut Restaurants has chosen APT’s software to test its new and innovative business ideas. We look forward to having a partnership with Pizza Hut Restaurants.”


Consumer Trends, Customer Experience, Fast Casual, Finance, News, Pizza, Pizza Hut