Today, Pizza Hut is announcing its latest culinary innovation which is a fusion of two iconic New York flavors – pizza and bagels. The brand partnered with Yeastie Boys, a Los Angeles-based bagel food truck concept, to brings its pizza expertise to the bagel scene with a limited-edition Big New Yorker Pizza Bagel that combines the bold flavors of Pizza Hut’s signature Big New Yorker pizza with the fluffy and chewy goodness of a classic Yeastie Boys bagel.
The Big New Yorker Pizza Bagel will make its debut at Yeastie Boys food trucks in Los Angeles and New York City, premiering at Rolling Loud in Los Angeles on March 15-17. Over the following weekend, two trucks will roll out in New York City from March 22-23 and Los Angeles from March 22-24, marking the first-ever appearance of Yeastie Boys bagels in New York City. Each pizza bagel is meticulously crafted with layers of sweet marinara sauce, fresh Parmesan and mozzarella cheese, oregano, and topped with double pepperoni on a signature Yeastie Boys bagel.
“We’re thrilled to partner with Yeastie Boys to introduce the Pizza Bagel, giving our Big New Yorker pizza an even bigger New York twist,” says Rachel Antalek, Chief Food Innovation Officer at Pizza Hut. “We are always looking for innovative ways to surprise our customers, and this collaboration perfectly embodies our commitment to bold flavors and culinary creativity. The Big New Yorker Pizza Bagel is a bold celebration of New York’s culinary spirit, and we can’t wait for pizza and bagel lovers alike to experience this new item.”
At each truck location, the Big New Yorker Pizza Bagel will be available for free while supplies last with a limit of one per customer. Additionally, select Pizza Bagels will come with a scratch-off that includes codes for Pizza Hut gift cards up to $25 or custom Yeastie Boys x Pizza Hut swag items.
Originally introduced in 2023, the Big New Yorker pizza returned to Pizza Hut’s menu after its initial launch 24 years ago. Inspired by the spirit of New York City, the XL pizza features six oversized, foldable slices with a crispy crust and bold flavors reminiscent of an authentic New York pizzeria build.
