Pizza Hut is back in the Big Game this year with 2 spots airing during the 4-hour CBS pre-game. Both spots hero the brand’s latest innovation, Hot Honey Pizza & Wings, ensuring that the two are top of mind for game day and beyond.

The Hot Honey flavor profile is the first of many innovations coming from Pizza Hut as they continue to lead the way when it comes to the future of flavors and bring craveable flavors to customers across the country.

Pizza wHut!?: The NEW Pizza wHut!? spot showcases people enjoying mouthwatering Hot Honey Pizza & Wings. After their first bite, each person exclaims “Pizza wHut!?” – showing their excitement for the sweet heat and delicious flavors the Hut is bringing to their meal. The NEW campaign will debut for the Big Game and roll out nationally in February. The Pizza wHut!? campaign was designed to ensure consumers are just as excited about Pizza Hut’s future as they were from some of their beloved memories of the brand growing up. The campaign inspires viewers to ask “wHut!?” as Pizza Hut then answers with what makes the brand a modern choice when it comes to flavor innovation, restaurant design, technology and culture. 

Sweet and Heat: This spot features paparazzi-style footage catching America’s nice-guy, NY Giants QB, Tommy Devito, out alongside Antonia Gentry, fierce star of Netflix’s “Ginny & Georgia,” the platform’s most-watched title from January-June 2023. With just one photo of the two, #SweetAndHeat starts to trend showing the love for something sweet yet spicy, just like Pizza Hut’s Hot Honey Pizza & Wings. 

Pizza Hut’s Hot Honey Pizza was just released nationwide, after a hugely successful market test in 2023. The Hot Honey Pizza starts with your choice of crust, topped with marinara sauce, cheese, classic pepperonis AND crispy cupped pepperonis with a drizzle of Hot Honey and the Hot Honey Wings are available in traditional bone-in or boneless coated in sweet heat flavors.