PizzaRev, a leader in the booming fast-casual pizza category, announced the launch of “Craft Your Half,” its newest promotion offering guests a half-pizza and side salad option for only $6. “Craft Your Half” brings diners the most attractive price point in the segment among similar meal options and introduces a lower calorie option for health-conscious consumers.

“January is a time when consumers seek post-holiday value and are increasingly aware of their health and food choices. ‘Craft Your Half’ meets both of those needs, and meets them more competitively than any other fast-casual pizza brand,” says PizzaRev Chief Marketing Officer Renae Scott. “‘Craft Your Half’ continues PizzaRev’s legacy of revolutionizing the pizza segment with our approach to menu innovation–while offering diners exactly what they’re after.

The “Craft Your Half” promotion includes a fully customizable Roman Thin Crust half-pizza and a side salad with choice of dressing. For an additional charge, alternative crust options are available, including traditional, gluten-free or CAULIPOWER. “Craft Your Half” will be available at all domestic PizzaRev locations beginning today.

The “Craft Your Half” promotion follows PizzaRev’s partnership with CAULIPOWER announced late last year, which introduced the nation’s No. 1 cauliflower pizza crust brand to diners at its locations across the United States. PizzaRev also leads the charge in accommodating those with dietary needs, offering several options for guests who follow gluten-free, vegan, vegetarian and other lifestyles, further demonstrating the brand’s unmatched understanding of today’s consumer.

Marketing & Promotions, News, PizzaRev