Industry News | February 4, 2016

Popeyes Brings Back Butterfly Shrimp Tackle Box

image used with permission.

Popeyes Louisiana Kitchen announced the return of a Popeyes classic guests have been pining for Popeyes Butterfly Shrimp Tackle Box. A Louisiana-style Popeyes masterpiece that guests crave, this limited-time offer is returning for the eighth year running.

“Our Butterfly Shrimp Tackle Box has earned cult-favorite status among Popeyes fans,” says Hector A. Muñoz, Popeyes CMO. “Guests know that we are cooking up premium Louisiana-style seafood in our kitchens as only Popeyes can. All year long, they wait for the news that Popeyes Butterfly Shrimp Tackle Box is back. And we’re so excited to make this announcement.”

Featuring eight premium butterfly shrimp, marinated in Louisiana seasonings that are hand-breaded and fried up fresh, Popeyes Butterfly Shrimp Tackle Box is sure to please. Served with Cajun fries, a biscuit and Popeyes signature cocktail sauce for only $4.99, Popeyes is giving guests a complete meal that swims against the tide of the pressed fish sandwiches being offered by the other guys. 

The return of Popeyes Butterfly Shrimp Tackle Box is just in time for Lenten season and kicks off Popeyes Seafood Mardi Gras with offers that include Cajun Fish or Catfish, Popeyes a quarter-pound Popcorn Shrimp combo, or Fish and Popcorn Shrimp available in participating restaurants throughout the spring.

Alongside Popeyes latest limited time offer, Popeyes is celebrating basketball season with a special Slam Dunk Flavors Cup Promotion, featuring five great Coca-Cola flavors. With the purchase of a 32- or 44-ounce drink, guests will have the chance to enter to win a grand prize every week. Beginning the week of February 1, eight grand prize giveaways of a Popeyes Home Entertainment Package, valued at more than $2,000 each, will be awarded along with thousands of Instant Prizes. 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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