So you think you’re Fancy? Popeyes does. Popeyes, the beloved fast-food chain and trailblazer in the 2019 Chicken Sandwich wars, and TRUFF, the award-winning truffle brand known for elevating and reimagining pantry staples, are proud to announce the restaurant’s fanciest collab yet: the Spicy TRUFF Chicken Sandwich. Starting today, this latest culinary innovation from Popeyes and TRUFF will be available in restaurants nationwide and for delivery starting at $5.99, prices may vary.
This innovative fusion takes the beloved Popeyes Chicken Sandwich to new levels of fancy and flair, delivering a delightful combination of crave-worthy flavors. Each bite delivers a satisfying crunch and a juicy burst of Louisiana flavor, now artfully topped with TRUFF’s award-winning Spicy Mayo featuring the bold flavors of red jalapeno, rich creamy mayo, and black winter truffle. The Spicy TRUFF Chicken Sandwich retains all the hallmarks of the beloved Popeyes Chicken Sandwich, boasting whole chicken breast, hand-battered and breaded to perfection, atop a buttery brioche bun with barrel cured pickles.
“Both Popeyes and TRUFF have reimagined our industries, and now we are coming together to challenge the status quo on the concept of ‘fancy food,’ but for every day,” said Sami Siddiqui, President of Popeyes. “’We Don’t Make Sense, We Make Chicken’ is the ethos behind Popeyes culinary innovation and this collaboration is no exception. It initially might not make sense to a food connoisseur to crave truffle on a fast-food chicken sandwich, but Popeyes food defies all logic with its homemade traditions and vibrant flavors,” says Siddiqui.
“So you think you’re fancy?” isn’t just a rhetorical question as part of the new Popeyes and TRUFF launch campaign; it’s an invitation to embrace your fancy side with a little help from the new Popeyes Spicy TRUFF Chicken Sandwich. Popeyes and TRUFF are inviting guests to participate in the fanciest contest of the year. The mission: food and fancy enthusiasts can show off their fancy side with the Popeyes Spicy TRUFF Chicken Sandwich for a chance to win a spot on the fanciest Popeyes ever made — the Popeyes yachtsteraunt, which sets sail next spring. “So You Think You’re Fancy?” is a TikTok contest designed to inspire Popeyes guests to showcase how they bring fancy to life in everyday ways. Hosted by Wisdom Kaye, content creator and fashion icon, guests can participate by posting a TikTok video and tagging #PopeyesContest showing how they get fancy with the Spicy TRUFF Chicken Sandwich, as explained in this video. For full rules, visit popeyes.com/contest.
“Our Chicken Sandwich pays homage to time-honored cooking techniques one would find at a fine-dining restaurant. Combined with TRUFF, our new sandwich boasts new bold, flavorful ingredients typically reserved for white tablecloth settings and we recognized an opportunity to lean in on being lavish,” says Jeff Klein, Chief Marketing Officer of Popeyes. “We launched a TikTok contest anchored to the launch of our fanciest Chicken Sandwich yet and designed the campaign to inspire guests to take to social media to spotlight fancy moments in their every day life.”
“TRUFF’s founding roots are inspired by the streetwear mentality of high-low fashion. So, we have always focused on creating content with the same approach. When we first started TRUFF, my Co-Founder [Nick Guillen] and I would take our truffle-infused products to fast food joints and shave real black truffles on their menu items, followed by a drizzle of TRUFF. In response, TRUFF became a phenomenon online,” says Nick Ajluni, Co-Founder and Co-CEO at TRUFF. “That origin story comes full circle as we announce our partnership with Popeyes, a brand that has set the tone for what’s trending in the [quick-service restaurant] space over the past few years. We are pleased to work with Popeyes to redefine “fast-food” and offer an experience where an elevated product like TRUFF mixes seamlessly with the Popeyes Chicken Sandwich.”
Beginning today, guests can get fancy and order the Popeyes Spicy TRUFF Chicken Sandwich at participating locations nationwide for a limited time. For Popeyes guests looking to get creative with their order, Popeyes created the “Build Your Own” TRUFF menu available on the Popeyes app or website. The digital menu option provides guests with an easy way to customize their orders by combining their favorite savory Popeyes dishes with a side of TRUFF Spicy Mayo. From Popeyes Homestyle Mac & Cheese to Cajun Fries, Nuggets and Tenders, a fancy, mouthwatering bundle is ready to be created to guests’ personal liking. Popeyes is also offering a side of the TRUFF Spicy Mayo available for purchase on the Popeyes app and website and with third party delivery partners for just $1. Terms and fees may apply.