Industry News | December 29, 2015

Popeyes Unveils Spice Packed Wings at Bowl Game

image used with permission.

Popeyes Louisiana Kitchen announced the release of the new Spice Packed Wings. Packed with flavor from a blend of spices and peppers that come from six countries, guests can now experience Spice Packed Wings and Popeyes new Spicy Pepper Ranch dipping sauce for $3.99.

As with every Popeyes creation, the wings are crafted to maximize flavor, marinated in a combination of spices, then hand-battered and fried, and finally lightly dusted with a special blend of seasonings to deliver the ultimate spice packed flavor.

“Our new Spice Packed Wings represent a blend of authenticity and innovation that keeps guests coming back for more,” says Hector A. Muñoz, Popeyes chief marketing officer in the U.S. “An offer worthy of our Louisiana roots, new Spice Packed Wings are the perfect example of spicy done right with a focus on flavor and we can’t wait to bring Spice Packed Wings to our guests.”

Popeyes knows, just as any true Louisianan would, that peppers and spices are about so much more than heat. From sweet and smoky, to citrus and heat, the right combination of peppers opens up a variety of unique, delicious flavors.

Coming on the heels of seven new limited-time offers in 2015, Spice Packed Wings is also the third offer in a flavor platform for Wings that has included Ghost Pepper Wings and Cajun Wings. Spice Packed Wings are available December 26 through January 31, or while supplies last.  

Spice Packed Wings were officially introduced to Popeyes fans during the 2015 Popeyes Bahamas Bowl, with a brand new commercial featuring beloved Popeyes spokeswoman, Annie. The event featured Middle Tennessee’s Blue Raiders and Western Michigan’s Broncos and aired on ESPN on December 24 from Nassau, Bahamas. Western Michigan won 45–31.

“College football and Popeyes are a perfect match and we were very proud to once again sponsor the Popeyes Bahamas Bowl,” Muñoz says. “We want to congratulate both teams on an incredible game and look forward to next year.”

Popeyes announced earlier in the year that it has signed on as the title sponsor for the 2016 Popeyes Bahamas Bowl.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.


It would be kind of silly to not have wings in larger sizes like most places that sell wings… 10pc, 20pc, etc
Do they come in larger sizes than just 6pc ?

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