This mid-March it won’t only be budding flowers filling the air with fresh scents. Potbelly is sending the senses soaring unlike ever before with aromas from its new Cinnamon Roll Cookie.

Starting Monday, March 11, the iconic neighborhood sandwich shop is launching the exclusive limited-time Cinnamon Roll Cookie. Available while supplies last, it’s a treat that promises to transport taste buds to the comforting world of cinnamon rolls.

Baked fresh in-shop daily and infused with the irresistible taste of cinnamon, the Cinnamon Roll Cookie offers a unique blend of richness and spice. Each bite is reminiscent of the classic flavors of homemade iced cinnamon rolls.

“The smell when they are baking in our shops is fantastic…and it has a taste to match. Our fans love our cookies and the Cinnamon Roll Cookie is a worthy addition,” said David Daniels, Chief Marketing Officer of Potbelly. “Don’t waste time, because they won’t last long. We’re confident these will be an instant hit!”

Potbelly cookies offer a range of taste options, including classics like Oatmeal Chocolate Chip, Chocolate Brownie, and Sugar Cookies. The brand is also well known for its limited-time treats like the S’mores Cookie and Red Velvet Cookie.

While available, the Cinnamon Roll Cookie can be purchased through the Potbelly App, potbelly.com, third-party delivery apps and in-shop.

For exclusive offers and rewards, Potbelly encourages fans to join the Potbelly Perks program, where they can unlock special offers on the entire menu. To sign up for the Potbelly Perks reward program, visit www.potbelly.com/perks, and, for more information on Potbelly, visit www.potbelly.com.

Fast Casual, Food, Marketing & Promotions, Menu Innovations, News, Sandwiches, Potbelly