Pretzelmaker announced the opening of the first Fresh Twist by Pretzelmaker location at Troy University in Alabama. Fresh Twist by Pretzelmaker takes the brand’s fresh hand-rolled Pretzels, Pretzel Bites, and Pretzel Dogs and adds breakfast and late-night menu options. The menu offers breakfast sandwiches on pretzel buns, Pretzel Flatbread Pizzas and Pepperoni Pretzel Rolls in addition to its all-natural lemonades and smoothies. Global Franchise Group, the parent company of Pretzelmaker, worked with longtime franchisee, Geri Fields, to open the location.

“Fresh Twist is a concept that cuts across all three day parts making it perfect for non-traditional venues like colleges, universities and airports,” says Chris Cheek, Chief Development Officer for Global Franchise Group. “A lot of hard work and menu innovation was put into creating Fresh Twist and only the finest quality ingredients are used making the offerings incredibly delicious and craveable. The location at Troy University is proving to be very popular and our thanks and appreciation go out to Geri Fields for helping us pioneer the Fresh Twist concept.”

Global Franchise Group is growing the Fresh Twist concept and is seeking additional franchisees for non-traditional locations on campuses and in airports. It can operate in a space as little as 250 square feet and is scalable to fit the needs of most venues. The concept features premium pricing with competitive food costs, simple operation and Pretzelmaker’s signature “fresh theater action” for customers and best in class pretzel dough.

“The versatility of the Fresh Twist menu, ease of operation, and demand for on the go food items on college campuses attracted me to the Fresh Twist concept,” adds Geri Fields, franchisee of 10 Great American Cookies, Marble Slab Creamery and Pretzelmaker locations.

“Global Franchise Group was tremendously supportive throughout the process. They’ve always helped champion my business and have been with me every step of the way.”

Emerging Concepts, News, Pretzelmaker