Pretzelmaker, known for its fresh baked, hand-rolled and innovative pretzel products, is adding a unique twist to the brand—the new Fresh Twist by Pretzelmaker concept. Fresh Twist by Pretzelmaker takes the brand’s fresh hand-rolled Pretzels, Pretzel Bites, and Pretzel Dogs and adds breakfast and late-night menu options allowing it to be competitive in both traditional and non-traditional venues across the country. The menu will offer breakfast sandwiches on pretzel buns, Cinnamon Toast Pretzel Sticks, Pretzel Flatbread Pizzas and Pepperoni Pretzel Rolls in addition to its all-natural lemonades and smoothies.

Fresh Twist can operate in a space as little as 250 square feet and is scalable to fit the needs of most venues. The concept features premium pricing with competitive food costs, ongoing training and support from Global Franchise Group (the franchisor of Pretzelmaker) and is a simple operation with Pretzelmaker’s signature “fresh theater action” for customers. Potential franchisees can also take advantage of a streamlined equipment package.

“Pretzelmaker is known for our product innovation and putting a unique spin on traditional pretzel products. Fresh Twist by Pretzelmaker demonstrates just how versatile our best in class pretzel dough can be,” said Allison Lauenstein, Executive Vice President of Pretzelmaker. “We know customers are snacking more and are always looking for a portable way to grab a meal on the go. In fact, soft pretzels were named the second most popular dish of 2017 by GrubHub with a 221 percent rise in popularity. Fresh Twist was designed with that in mind. The concept is ideal for travel centers, universities and airports.”

Global Franchise Group (GFG), the franchisor of Pretzelmaker, is offering special construction incentives for the first Fresh Twist franchise agreement. It is also working with higher education development firm OnCampus Brands to market and connect Fresh Twist by Pretzelmaker to colleges and university dining programs and auxiliary services across the U.S. To learn more about Fresh Twist by Pretzelmaker, please visit

Franchising, News, Pretzelmaker