Robeks continues to execute its strategy for growth by opening a new Southern California location in Encino, California. This location features a new format for the leading fresh juice and smoothie brand offering an expanded customer experience in a market with significant brand presence.

“We are a Southern California institution dating back to 1996 and still growing in the area,” says David Rawnsley, president and CFO of Robeks. “We think our smart approach to growth from choosing the right partners to scouting key locations is a good model for our success.  We have a number of  openings planned for 2018 and beyond.”

The Encino owner/operator is Andy Takidin, a tenured executive in the technology industry who wanted a simple business model and easy to execute operation that provides a great tasting and healthy product to his community. The store is located at 4922 Balboa Blvd, Encino, CA 91316.

With 37 stores in California, Robeks Fresh Juices and Smoothies has built a reputation for exceptional quality and emphasizes fresh, healthy options for every part of a person’s day—from morning starter to post workout recovery.

“The fresh juice and smoothie segment is very mature, yet continues to demonstrate impressive growth,” adds Rawnsley. “People will always seek healthy alternatives at an affordable price, and Robeks fits the modern lifestyle.”