Today, Aerosmith drummer Joey Kramer announces a partnership between his 100 percent, USDA organic certified coffee company, Rockin’ & Roastin’, and InFusion Sales Group, a premier food broker. With this new partnership, Rockin’ & Roastin’ will further expand its presence across the foodservice industry throughout the region.
“Partnering with InFusion Sales Group, we will be able to bring Rockin’ & Roastin’ into even more restaurants, hotels, resorts, and institutions throughout the Northeast,” says Frank Cimler, president of Rockin’ & Roastin’. “InFusion is a leader in the foodservice arena and we look forward to continuing to grow our presence in these hospitality-driven channels.”
InFusion Sales Group’s business portfolio encompasses nearly all facets of the food industry for the foodservice, retail fresh foods, convenience, and non-foods channels.
“Our business objective is to present the highest quality products to our clients and Rockin’ & Roastin’ falls into this category,” says Jim Donovan, regional president of InFusion Sales Group. “We’ve watched the popularity and rapid growth that Rockin’ & Roastin’ has been able to achieve in a short period of time and we are excited to welcome them into our family.”
Rockin’ & Roastin’ was established by rock legend Joey Kramer in 2012 as an online business after having trouble finding a decent cup of coffee on the road while touring with Aerosmith. In October of 2013, Kramer landed his first hotel partnership with the Bethel Hill Resort (Bethel, Maine), and the company since has expanded exponentially in the foodservice industry.
“InFusion Sales will be instrumental in helping to build our relationships within their extensive foodservice portfolio,” says Ron Mann, CEO of Rockin’ & Roastin’. “Rockin’ & Roastin’ currently is available in hundreds of foodservice establishments in the Northeast and with InFusion, we anticipate that availability will grow significantly.”