Roy Rogers Restaurants signed a franchise agreement with Ed Abramson for a new location in Brick, New Jersey. The Brick Roy Rogers is projected to open in early 2015, marking the franchisee’s second restaurant opening in the Ocean County market. Abramson is the owner and operator of the Roys location in Pine Beach, New Jersey, open since 1994.     

“We are excited about our expansion of Roy Rogers with Ed’s opening of the Brick location,” says Jim Plamondon, co-president of The Plamondon Companies, which owns the Roy Rogers Restaurants chain. “Ed has been such a great operator and champion of our brand, developing a solid foundation in the Pine Beach community for several years. We look forward to this new restaurant and our continued partnership for many years to come.”

Building from the success of the Roy Rogers restaurant in Pine Beach, Abramson is eager to make a similar impact in the Brick community. 

“As a top requested area from our customers for opening a Roy Rogers, we couldn’t be happier to bring this new restaurant to the Brick community,” Abramson says. “Our Pine Beach restaurant has built a reputation for providing customers with great food and customer service, as well as being active in the local community.  We’re excited about building this same reputation at the new Brick location.”

The Mid-Atlantic restaurant chain also continues its focus on further franchise expansion over the next five years, utilizing the expertise of the franchise development company, Franchise Dynamics, to bring forth new franchisee candidates to the brand.


Denise Lee Yohn: QSR's Marketing Guru, Growth, News, Roy Rogers