Nine years after opening the doors to its first restaurant in Dallas, Rusty Taco is bringing the authenticity of fresh Mexican cuisine to Midlothian, Virginia — a significant milestone in the brand’s expansion across the United States.

The fast casual restaurant will be the brand’s 33rd location, and it will incorporate elements of the new prototype, including a full bar separate from the ordering area and an open-air outdoor patio.

“There’s always a demand for fresh, authentic tacos and margaritas, and we’re excited to expand our footprint to the East Coast,” says Joe Sieve, Brand Head of Rusty Taco.

The new Virginia location will be owned and operated by franchisees Kevin Donham and Chris Carabell, who also operate several Buffalo Wild Wings sports bars.

“We had strong first impressions with Rusty Taco, from the brand’s fresh and simple menu, to the variety of tacos with unique flavor profiles. We felt like it had the feeling of a mom-and-pop taco stand, but the polish of being a large national brand that everyone can enjoy,” Donham says.

“When we opened our first Rusty Taco in 2017, we thought the taco and margarita segment had the potential for great growth, and the brand has certainly lived up to those expectations,” adds David Fisher of the ThreeWitt Enterprises Inc. franchise group in Dayton, Ohio.

Rusty Taco Midlothian opened Monday, with daily hours from 7 a.m.-10 p.m. at 15816 Westchester Commons Main Street. To celebrate the new opening, the first 50 guests will receive free tacos for a year.

Emerging Concepts, Fast Casual, News, Rusty Taco