Sbarro is turning up the heat with the newest addition to its menu, the 3 Pepper Chicken Pizza. The premium offering features fresh ingredients, bold flavors, and a custom blend of jalapeño, poblano, and red peppers.

Every 3 Pepper Chicken Pizza starts with dough that is made fresh daily, then topped with Sbarro’s signature San Marzano­–style tomato sauce. Poblano pesto, grilled chicken, roasted red peppers, jalapeños, Pepper Jack cheese, and 100 percent whole-milk Mozzarella complete the pizzas.

The limited-time-only item will arrive in select Sbarro eateries on November 19 and be available through December 31.

According to data from the Kalsec US HeatSync index, consumption of hot and spicy foods is on the rise. The new entrée reflects a recent trend in consumer demand for spicier foods.

“Consumer palates are evolving, and people are searching for flavors that offer a little kick,” says Dwayne Adams, Sbarro’s vice president of culinary. “We plan to continue to bring new and innovative recipes to our menu in 2015.”

Menu Innovations, News, Pizza, Sbarro